Due to regulatory intervention and a greater willingness for customers to expect and demand more, organisations are being forced to find ways to take a customer-centric approach to sales through an increasing breadth of sales channels.
Not surprisingly, they are looking for ways to:
In short, they are seeking to help customers to access the right products and services in an engaging way that also satisfies the regulator.
At Baringa, we have a successful track record across the energy and financial services industries in helping companies to optimise their sales performance. From launching new products and channels to developing a way of selling such that every customer feels good about the brand whether or not they buy.