Strategy and Analytics

New Market Entry

The scale of investment required in the European energy sector is vast and the changes across the energy value chain are creating new commercial opportunities and challenges for our existing and new clients. Our clients typically raise the following questions:

  • what is the market outlook?
  • where can the best returns on investment be found?
  • how to enter a new part of the energy value chain from generation to supply?
  • which business models and commercial structures will maximise the opportunities?

At Baringa, we develop new market strategies and business models for established players who wish to enter new geographies or deploy new technologies, as well as for businesses entering Europe’s energy markets for the first time.

Our work includes:

  • providing market overviews and background reports
  • conducting market scans and opportunity assessments for whole markets and specific market segments
  • formulating and reviewing market entry strategies or overall company energy strategies
  • providing advice on the market entry process and regulatory requirements
  • defining suitable business and commercial models to meet market entry strategies
  • investment case development and validation, and
  • operating model definition including the required people, process and systems capabilities.

Contact us for further information 

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