Thriving in a digital world
Digital and AI empower you to understand your customers better and deliver compelling new business models. But how do you capture this potential and translate it into profitable growth? Our strategy and innovation experts are right by your side.
Adopting digital and AI to captivate tomorrow's customers
Customer expectations are evolving rapidly. To help you thrive in this competitive market, we redefine customer engagement, creating compelling experiences that exceed expectations and drive immediate value for future growth.
Building a data and AI-enabled enterprise
Data and AI increasingly drive the world’s most successful organisations. Our consultants pinpoint the best opportunities to unlock value from data and AI in your enterprise – and deliver advanced solutions to realise this potential at pace.
Unleashing growth through cloud and platforms
Skilfully combined, cloud services, enterprise platforms and scalable architecture unlock limitless opportunity. We help you make the right choices to reduce costs, supercharge innovation and create thrilling experiences so you can thrive in the digital landscape of tomorrow.
Building next-gen talent and culture
AI will soon touch every job, at every level, in every organisation. It will transform how leaders lead and how people work – and will radically alter the talent and skills your organisation needs to compete and win. Are you ready for the revolution?
Securing the digital enterprise
Digital transformation and connectivity bring exciting opportunities to create new business value, but also increase security, resilience and compliance risk. We help you navigate the terrain with confidence, enabling you to innovate safely and unleash technology’s full potential.
Our Impact and Insight

Baringa halves document drafting time with Azure AI Foundry
Discover how Baringa uses Azure AI Foundry to cut drafting time by 50%, enhance precision, and empower consultants to focus on client impact.
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From soulless to seamless: Transforming customer service with AI
AI in customer service is at a tipping point. Our research reveals how human-centred design can turn frustration into growth.
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Bending the IT spend curve: how to get the most from your IT spend in the AI era
Consumption-based charging for cloud computing, SaaS and AI tokens means the dynamics of IT spend are shifting. Discover how to take control, whether your priority is to drive down costs or re-tool your IT to deliver growth.
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From funding to fulfilment: building confidence in public sector digital and AI transformation
Digital promises better outcomes, but many efforts fall short. How can public leaders ensure AI programs are set up for success and lasting impact?
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Shaping food and beverage innovation with AI
AI is redefining the food and beverage landscape – but success demands more than just data and technology. It requires bold transformation across strategy, culture, talent and customer engagement. In a market where speed and relevance are everything, discover how Baringa helps businesses move faster, scale smarter, and lead with innovation.
Architecting Loyalty in Financial Services
Your customers' expectations are rapidly shifting. Digital-first challengers are racing ahead, and your outdated architectures are holding you back. To regain market share, you must create the ultimate customer experience, lower your IT cost base, and embrace a new technology architecture.
Digitising the Energy System
A new energy system is taking shape – one that’s much more complex, distributed, and dynamic than anything seen before. In this new reality, vast potential exists for energy players to optimise assets, transform trading, evolve customer experiences, and reduce costs, as companies ramp up digitisation, deploy advanced technologies, and embrace data analytics and AI. Yet, fresh challenges also emerge around cyber security, ethics, and privacy. To stay ahead and seize rewards, organisations require new strategies, sophisticated tools, and the right expertise.
Balancing Human and Tech in an AI World
Unlocking the Value of AI in Pharma
In today’s dynamic pharmaceuticals and life sciences environment, AI has the potential to be a powerful driver of innovation, efficiency, and improved patient outcomes. But while investment is high, many organisations are yet to translate that promise into real-world value. But how can pharma leverage AI to accelerate both scientific and commercial outcomes?
Unlocking the Potential of Digital and AI in the Public Sector
The UK public sector has the potential to unlock over £45 billion in annual savings and productivity benefits through full digitisation of services. With AI and emerging technologies rapidly advancing, there's a huge opportunity to leverage digital transformation for increased productivity and better citizen services. Explore how you can have the confidence to maximise opportunities through clarity, certainty, and continuous optimisation of outcomes in digital transformation.

Financial Times rankings 2025
We are one of only 13 firms ranked for AI expertise out of 170 in the FT’s Leading Management Consultants.