2025 trends in TMT: looking to the year ahead
Trends entering 2025 highlight how far and how fast the environment for TMT companies is changing. Welcome to our 2025 Look Forward.
2 min read 18 February 2025
AI is everywhere in 2025 – reshaping industries from advertising and content to connectivity and infrastructure, driving a complex landscape of threats and opportunities.
At Baringa, we’re focused on helping companies thrive in this ever-changing digital world. For years, we’ve stood shoulder-to-shoulder with our clients, helping them to shape and deliver on strategy, to find the optimal and pragmatic path to deliver sustainable, transformational goals and value.
As we enter 2025, we’ve looked at some of the key trends shaping our client conversations and the market. We hope you find it stimulating.
In response, we are focused on bringing our proprietary expertise, experience and solutions that enable smart moves and deliver high-value outcomes – particularly in:
- TelCo TechCo Convergence – from strategic consolidation through to unleashing the full benefits of tech-enablement and AI in the connectivity and communication industries
- Monetising Digital Media – from optimising commercial return in competitive global markets to reshaping content and advertising chains, to protecting IP asset values
- Next-Gen Digital Infrastructure – from building grounded, long-term digital infrastructure to setting winning data centre strategies, fit for future and backed by real business case insight and world-leading energy expertise
- Harnessing Artificial Intelligence – how to cut through the AI noise to proven applications and organisational enablement, putting AI into production with real business value and impact
- Business-Led Sustainable Value – how to remain value-driven, business-led, sustainable and talent-focused in the evolving transition to greater automaton, GenAI and the new economics of technology platforms
Trends for 2025: Explore our insight
Advertising transformed: AI reshapes the industry
Already a powerful technology in Advertising, AI’s influence on the industry will only deepen from now on
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Cybersecurity: Building resilience in a complex regulatory landscape
2024 saw a flurry of new regulations for TMT businesses requiring greater focus on and transparency around digital resilience and cybersecurity
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From panic to purpose: AI’s 2025 maturity leap
Leading organisations are accelerating AI maturity – aligning projects with strategic goals, embedding robust governance, and preparing the workforce for transformation
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Next-Gen Digital Infrastructures: The Evolution of Data Centers
Having enabled the huge explosion of data, devices, processing and connectivity requirements globally, Data Centers are now the backbone of the world’s digital economy.
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Pivoting from build-out to consolidation: AltNets take stock
Having invested heavily in scaling up their networks, AltNets are under pressure to show a return.
Read more
Sustainability in 2025: Renewed commercial opportunity
In the wake of COP29, sustainability expectations, ambitions and commitments across the industry have been tempered by a backdrop of geopolitical tensions and the need for economic recovery.
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When AI and journalism collide: Navigating a complex landscape
With most newsrooms using AI to speed up content production, there’s growing concern over how AI algorithms use published content in their training models
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