Baringa’s 2025 research into a TMT age defined by the rise of artificial intelligence (AI).
It is no secret that AI is reshaping industries and our world. As Technology, Media and Telecoms (TMT) becomes infused with AI, it is not only augmenting and empowering but also displacing traditional roles. So where does the human still fit in, given that TMT has always been focused on enriching human lives and experience through connectivity, content and creativity?
Baringa has sought to shine a light on these questions of the ‘Human in the Machine’ through our proprietary research and global survey comprising thousands of respondents worldwide. The 2024 and 2025 surveys provide important insights, provocations and possibilities for organizations navigating the right balance of investment and application of AI.
We are working at this intersection of AI and TMT, and our experts are happy to discuss our research and how this can help you navigate this new AI age.
Introduction: Human in the Machine AI research
Join us in exploring our survey insights, and what it means to be finding ourselves in a world of AI-enabled content and communication.
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