COVID-19 demonstrated the power of collaborations to generate rapid advancements in science, providing transformative treatments to patients at pace. Beyond the science, the commercial landscape around healthcare has also drastically changed.
Patients expect more from their healthcare. Traditional communication channels for healthcare professionals are obsolete, and a new, digitally-integrated approach is needed to effectively engage them. Providing equity of access to the right treatments is critical for all patients.
Failure to respond means patients will not benefit from the right transformative treatments. Our Baringa experts will help you navigate this new landscape to help ensure no patient is left behind.
Watch video: Transforming engagement with healthcare professionals
Our Insights
Scaling patient engagement across R&D
Live interactive workshop PAP 2024: Delving into the intricacies of scaling patient engagement across R&D.
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Embracing patients as partners to unlock greater engagement and better science
By working in true partnership with patients, caregivers and advocacy groups, the quality of your science and the care patients receive will be improved, and satisfaction will be higher.
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Tackling the disparities in clinical trial access for better health equity
Older people, women, those who are disabled or identify as LGBTQ+ and people from lower socioeconomic backgrounds and ethnically and racially diverse populations are all typically underrepresented in clinical trials. Discover how patient diversity can benefit your business, healthcare and patients themselves.
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Delivering winning omnichannel experiences to customers on a global scale
How do we best design a global programme to upskill leadership in omnichannel communications and encourage an agile mindset?
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Transforming engagement with healthcare professionals
Four key themes that biopharmaceutical and biotech organisations should consider to realise the benefit of improving HCP engagement in an integrated way
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Embedding patient centricity into the everyday
Healthcare providers must transform how they deliver care to better meet the increasingly complex needs of today’s patients, through better patient engagement, providing more joined-up care and focusing on holistic wellbeing as part of the patient journey.
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Discussion with LifeArc: the challenges around operationalising patient centricity
Kate Moss talks discusses patients and patient centricity, the difficulties around operationalising and the challenges of making a difference for patients with Dr Melanie Lee, CEO of our client LifeArc.
Read moreOur Experts
Are digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?