
The electrification trilemma: Three decisions at the heart of every corporate power strategy
8 min read 27 February 2025
As the energy transition accelerates, decarbonisation targets and the financial commitments needed to achieve them are fast becoming real business priorities. For companies with complex energy needs, pathways to decarbonisation can be especially difficult to navigate. In this article series, we explore how organisations can transform their decarbonisation goals into real-world impact – starting with the challenge of delivering complex electrification.
An electrifying problem
It’s become almost cliché to say that “the future is electric”. Still, it’s undeniable that electrification is one of the most important strategies for reducing CO2 emissions. It hinges around replacing technologies or processes that use fossil fuels with electrically powered equivalents and increasing the use of renewable electricity generation.
However, in the drive to electrify, organisations – especially those with complex electrification needs – face a unique trilemma in how they access, decarbonise, and pay for power that require discussing at the Executive level.

Dilemma 1: Electricity access
Global demand for electricity is currently rising at its fastest rate in 20 years, and is expected to accelerate further in the coming years.
What’s driving up electricity demand?
Data centre growth Data centre electricity demand is estimated to grow 160% by 2030, with operators willing and able to pay high premiums for electricity access. |
Industrial electrification Heavy industries rely on power-intensive processes. An electric arc furnace consumes around 450kWh per ton of steel, putting huge pressure on the network. |
Electric fleets and heat Companies electrifying their fleets and heat in will be ramping up capacity to support new infrastructure like charge points. |
With electricity demand set to soar in the coming years, organisations must start thinking now about how they are going to secure the supply needed to support tomorrow’s operations. Without reliable access to electricity, organisations face a reality of being unable to charge fleets, meet heat pump installation targets, or scale operations – threatening their growth and survival.
To solve this electricity access dilemma, consider the following steps:
- Know what you need. Quantifying your baseload and peak demand is critical to understanding the impact of your load on the network.
- Timing is everything. When your peak demand occurs and the timing of this in relation to peak network load is the most critical factor in securing network connections. Batteries and demand-shifting are great ways to reduce your peak load and its timing.
- Location, location, location. As grid constraints are often highly localised, shifting your location or running a private wire to areas where there is greater grid capacity can be more cost-effective than network upgrades in highly constrained locations.
- Explore alternatives. When you have exhausted cost-effective options to reduce or shift electricity demand, it’s worth considering other technologies like biofuels and hydrogen.
Client spotlight: Accelerating fleet electrificationNavigating their transition to an all-electric fleet, this food retailer needed to deliver extensive energy network upgrades to power its new electric vehicles. Baringa helped the retailer to re-think capacity requirements by modelling operations and the impact of different solutions to shift and reduce the time of peak demand. Baringa also helped our client to navigate the connections process, facilitating conversations with grid operators to negotiate a better outcome for both parties. |
Dilemma 2: Electricity decarbonisation
For years, companies have been able to claim ‘100% renewable’ operations, largely through Energy Attributes Certificate (EAC) schemes. But now that paradigm is shifting, with the credibility of existing certification schemes in question and companies facing greater scrutiny over potential greenwashing.
Today’s emissions reporting standards allow companies to buy clean power and credit it against their consumption on an annual basis. However, this can create a mismatch between when electricity is produced and when it is used, making it difficult to determine to what extent a company’s demand is actually met with renewable power and the resulting emissions impact.
In recognition of this disconnect, major changes are being considered to the Greenhouse Gas (GHG) Protocol’s Scope 2 Guidance. It is likely that they will require a closer matching of the hour in which renewables are generated and the hour of corporate demand. This is a fundamental shift from the annual matching we have today, which moves the goal posts for what counts as ‘100% renewable’ operations.
If the proposed changes go ahead, companies face a dilemma. Either they take on higher costs and risk to continue to report that their operations are indeed ‘100% renewable’. Or they face an increase in reported Scope 2 emissions, which could be damaging from a regulatory and reputational standpoint.
To ensure that renewable energy claims are defensible while keeping decarbonisation efforts on track, organisations have several levers to pull on:
- Get granular about demand. To shape a credible decarbonisation strategy, you need to be clear about your demand, down to the hour. This requires granular time data that can be readily extracted for analysis.
- Generate on-site. For those who can, generating electricity on site is attractive from both an emissions and financial standpoint. It reduces both locational and market-based emissions and avoids non-commodity costs, providing extra savings compared to grid-scale projects.
- Mix technologies. A portfolio of power purchase agreements (PPAs) using a mix of wind and solar provides access to credible renewable energy with greater price stability, and the technology mix helps to mitigate the intermittency risk of renewable generation. Baringa’s Energy Source software allows companies to run different scenarios to assess and optimise their PPA portfolio to reduce risk.
- Get flexible. Shifting demand to hours of renewable generation and reducing consumption when renewable generation is low can have a material impact on costs and can be one of the most effective ways to reduce actual emissions.
Client spotlight: Green energy sourcing takes flightA major international airport felt it was no longer credible to buy REGOs to report 100% renewable power. They enlisted Baringa to help re-think their green energy sourcing strategy. Baringa’s market insight and understanding of regulatory changes helped shape a robust new strategy that minimises risk and gives the business a more reliable runway to net zero. |
Dilemma 3: Electricity cost and risk
The move towards renewables exposes organisations to a new set of costs and risks, largely due to the increased intermittency of wind and solar.
What’s driving higher costs and risks?
Solar and wind power do not always generate, creating a mismatch between supply and demand. This creates an extra cost associated with managing the intermittent nature of renewable generation, called a ‘shape fee’. |
The price difference between the highest- and lowest-demand hours of the day is wider with renewables on the system, increasing shape fee costs. |
If a company does not follow its competitors in signing up to long-term fixed contracts, fluctuations in electricity prices could expose them to higher costs and competitive disadvantage. However, the reverse of this can also be true! |
Increased demand for electricity by governments to meet Nationally Defined Contributions (NDCs) and corporates to meet decarbonisation targets are pushing up prices across the board. |
In the new energy paradigm, organisations must strike a balance between cutting carbon emissions and securing sufficient access to renewable sources of electricity, while managing the associated costs and risks. To achieve this, organisations should:
- Know your cost and risk appetite. The costs and risks that a business can tolerate will depend on its margins, electricity spend and whether its products are pegged to the price of power. The energy transition also brings a new set of risks for companies to manage, including whether new assets will be built on time and the ESG credibility of providers.
- Make the right match. It’s critical to ensure you are comparing like-for-like when valuing renewables contracts. Accounting for shape, imbalance, and volume risk in any decision-making is important to consider the full stack of costs.
- Stay on top of subsidies. Government subsidy schemes, such as Contracts for Difference (CFDs) in the UK, often act as a floor price for renewables and PPA contracts. Understanding how these prices are evolving can help to inform what companies might expect to pay for a PPA.
- Review regularly. Energy markets and demand change constantly. Make it an annual activity to re-assess your risk exposure and measure your progress, so that changing circumstances can be accounted for, and decisions can be updated.
Client spotlight: Optimising cost and risk across a European PPA portfolioWe have a longstanding relationship with a multinational telecommunications company to help them evaluate and compare PPA offers to build their European PPA portfolio in the most cost-effective and balanced way. We consider future power price outlook, risk exposure and other key factors to make recommendations on the most attractive offers. |
Companies can’t afford to ignore this triple threat
The energy transition represents a fundamental shift in the way organisations access, decarbonise, and pay for electricity. Whilst we acknowledge the recent change in rhetoric coming out of markets such as the US to increase the focus on fossil fuels, the transition to renewable power marches on with renewable generation set to exceed coal-fired power in 2025. Navigating the energy transition successfully will require complex trade-offs to balance decarbonisation with affordability and competitiveness. Without a clear pathway to electrification, organisations will find themselves burdened with higher costs, risks, and reputational damage while better-prepared competitors surge ahead.
What’s the risk of failing to act now?
Limited growth If the required capacity and connections aren’t available to meet future electricity needs, it could stifle growth. |
Net zero in jeopardy If a decarbonised energy supply isn’t secured on time, it will hold organisations back from delivering net-zero targets. |
Competitive disadvantage If competitors move ahead in securing access to electricity, this could give them an advantage in reducing costs, driving growth, and meeting net-zero targets. |
Lower value Without a timely plan for ensuring energy access, organisations face higher costs and over-exposure to energy prices, which could negatively impact business and shareholder value. |
Tackle the trilemma with a proven partner
Baringa is ready to help you take on the triple challenge of securing access to genuine green electricity, and managing the associated costs and risks. Drawing on deep experience at the heart of the energy transition, our team will help you design and deliver credible, commercially successful pathways to electrification. Reach out to Hannah Simmonds or Ryan Thomson today to learn more.
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