Thriving in a digital world
Digital and AI empower you to understand your customers better and deliver compelling new business models. But how do you capture this potential and translate it into profitable growth? Our strategy and innovation experts are right by your side.
Adopting digital and AI to captivate tomorrow's customers
Customer expectations are evolving rapidly. To help you thrive in this competitive market, we redefine customer engagement, creating compelling experiences that exceed expectations and drive immediate value for future growth.
Building a data and AI-enabled enterprise
Data and AI increasingly drive the world’s most successful organisations. Our consultants pinpoint the best opportunities to unlock value from data and AI in your enterprise – and deliver advanced solutions to realise this potential at pace.
Unleashing growth through cloud and platforms
Skilfully combined, cloud services, enterprise platforms and scalable architecture unlock limitless opportunity. We help you make the right choices to reduce costs, supercharge innovation and create thrilling experiences so you can thrive in the digital landscape of tomorrow.
Building next-gen talent and culture
AI will soon touch every job, at every level, in every organisation. It will transform how leaders lead and how people work – and will radically alter the talent and skills your organisation needs to compete and win. Are you ready for the revolution?
Securing the digital enterprise
Digital transformation and connectivity bring exciting opportunities to create new business value, but also increase security, resilience and compliance risk. We help you navigate the terrain with confidence, enabling you to innovate safely and unleash technology’s full potential.
Our Impact and Insight

Transforming Customer Engagement with AI and Data-Driven-Strategies
AI engages HCPs, but upskilling teams for AI is challenging. AI's biggest impact in pharma could be in drug discovery, personalized medicine, and patient care optimization.
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Overcoming 'Disco Fever': making digital transformation in the public sector more impactful
In this video, Baringa experts share three ways you can avoid digital projects getting stuck in the early stages.
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Data centre market scanning report
The rapid growth of demand for AI, alongside the accelerating rate of data centre deployment is increasing competition for suitable locations, highlighting the need for a deeper understanding of data centre dynamics across both well-established and emerging markets.
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Navigating AI governance for energy companies: why a holistic enterprise model is key to compliance
As energy companies increasingly look to explore and adopt artificial intelligence (AI) as a major enabler of their strategy, discover Baringa’s recommendations for approaching the challenge and harnessing the power of AI, while ensuring compliance and mitigating risk.
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Unlocking the Potential of Digital and AI in the Public Sector
The UK public sector has the potential to unlock over £45 billion in annual savings and productivity benefits through full digitisation of services. With AI and emerging technologies rapidly advancing, there's a huge opportunity to leverage digital transformation for increased productivity and better citizen services. Explore how you can have the confidence to maximise opportunities through clarity, certainty, and continuous optimisation of outcomes in digital transformation.
Balancing Human and Tech in an AI World
Architecting Loyalty in Financial Services
Your customers' expectations are rapidly shifting. Digital-first challengers are racing ahead, and your outdated architectures are holding you back. To regain market share, you must create the ultimate customer experience, lower your IT cost base, and embrace a new technology architecture.

Financial Times rankings 2025
We are one of only 13 firms ranked for AI expertise out of 170 in the FT’s Leading Management Consultants.