Digital by default
“While digital businesses were disrupting whole industries and delivering higher returns pre-crisis, the message is crystal clear now – successful businesses need to be Digital by Default.”
Robert Ward | Partner | Customer & Digital
"Only digital businesses can keep pace with the rate of change, maintain relevance with customers and make a step change in their long-term cost profile."
James Beckett | Director | Customer & Digital
Consumers and employees have all raced up digital adoption curves during the crisis, from online retail and banking to remote working and virtual socialising. Uncertainty will continue, behaviours will evolve, but we won’t return to the way things were.
While digitally native businesses were disrupting whole industries and delivering higher returns pre-crisis, Covid has provided a further catalyst for digital transformation for others.
Organisations that have relied on traditional business models, physical distribution, manual processes and working on premise, have become dramatically exposed during the crisis. For many, shifting to digital has become a matter of survival.
Businesses looking to thrive in the new normal have a unique opportunity to build long term value – digital businesses build greater customer advocacy based on more relevant customer propositions and services, operate at lower marginal costs, and can scale quickly.
How can companies generate sustainable long-term value by capitalising on the shift to digital?
Interventions to become Digital by Default:
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