Twelve Shifts of Digital
9 December 2022
""We live in a world where everyone is talking about Digital Transformation. Being clear on your ambition and defining what digital truly means is the critical first step on your transformation journey.""
Rob Ward, Partner, Customer & Digital
Digital technology has shattered traditional value chains and forged new connections and business models that cut across industry silos. It has disrupted customer relationships and journeys, setting new expectations for how organisations engage with customers and meet their needs.
Businesses are being transformed into technology businesses, seeking to differentiate themselves through their platforms and data. And finally, digital has unleashed a speed of change and volatility that requires a paradigm shift in traditional leadership and management approaches.
Baringa have created the “Twelve Shifts of Digital” to help you decode and define your organisation’s level of digital ambition through twelve discrete steps that consider your business model and ecosystems, propositions and experiences, platforms and data—combined with the underpinning people and organisational aspects of any transformation. The scale of ambition cannot be defined in isolation. It is critical to understand any constraints that you must operate within, whether they are environmental, investment, timeline or regulatory-related as well as any leadership boundaries that must be respected.
Join us as we explore each shift and how to unlock the value of Digital for your business and reach out to our team to find out how the Twelve Shifts can underpin your digital strategy or transformation journey.
Shift 1: Vision and strategy - business models
We believe organisations need courage and clarity to disrupt their own business models to compete in a world of platforms, data and APIs
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Shift 2: Vision and strategy - ecosystems
How do we engage with others in the value chain in order to win in our chosen markets?
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Shift 3: Propositions and experiences - customer
In today’s digital era, business leaders are recognising the need to shift from pushing products to responding to real customer needs.
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Shift 4: Propositions and experiences - intelligent services
There is a magical marriage between the needs of a customer and the products or services that an organisation has within their kitbag.
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Propositions and experiences - digital and human channels
Explore the shift from siloed digitised and transactional interactions, to digital and human.
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Shift 6: Platform enablement - architecture
Architecture: technical platforms, governance, and ‘enablers’ for achieving your digital ambitions to ensure robust, but agile solution delivery.
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Shift 7: Platform enablement - data & insights
Explore data and the shift from reactive analytics and federated data, to data-led and insights embedded into journeys and decision making.
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Shift 8: Platform enablement - digitising processes
How can organisations provide a great digital experience while supporting the digital shift internally and optimising and automating processes?
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Shift 9: From large, siloed departments to small, end-to-end multidisciplinary teams
We explore the shifts that enable organisations to be more adaptable in these uncertain times.
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Shift 10: Organisational alignment - culture
Transforming a legacy culture isn’t always quick or easy, but it is fundamental to compete in the digital era
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Shift 11: Organisational alignment - method
We investigate what it takes to move at the rapid pace of the market, and embrace experimentation and rapid pathfinding.
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Shift 12: Organisational alignment - risk and resilience
Risk and Resilience: the shift from isolated controls and afterthought to building advocacy and trust through pro-active and integrated controls.
Read moreFor more information about the Twelve Shifts of Digital please contact Robert Ward or Ben Morgan, Partners, Customer & Digital
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