Rewriting the Code

Workplace subculture has long been ingrained with a ‘code’ of normality.
This code consists of unwritten rules and beliefs that establish a rhetoric of how, or how not to behave to fit in. Written to serve certain majority or powerful groups, this code therefore rests on an assumed homogeneity that does not exist.
Some therefore find themselves situated farther from the code, needing to change parts of themselves to greater degrees than others to assimilate. Here they face a double bind; sacrifice authenticity or diverge from the code. And where non-conformity and embracing authenticity carries social and reputational risk, the decision is complex.
This series of personal journey articles showcases stories of our wonderful Baringa employees. They share their experience of the ‘code’ at Baringa, throughout their career, and as individuals.
Through these personal narratives, the series aims to unravel Baringa's code, exploring its impact on our people and seeking opportunities for its redefinition.
Our objective is to instigate social and organisational change within Baringa and beyond, fostering an environment where our people feel liberated to bring their genuine and best selves to work.
We trust that these stories will provide insights, wisdom, and empathy. They are intended to demonstrate that authenticity is an act of courage, beauty, and, fundamentally, a necessity in the workplace.

Supporting different versions of our authentic selves
Parris Lougheed, Executive Assistant, describes her journey as a Black woman discovering the code and finding support throughout Baringa. She believes that rewriting the code must be authentic and allow us to bring our everchanging true selves to work. Parris recently became a parent, and this means discovering a new code, and a new version of her working self.
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Dancing with the code
Sam Bennett, Knowledge Management Advisor, shares exactly what it means to recognise and work within the code. After suffering from imposter syndrome before even starting at Baringa, Sam describes how they were able to become more them at work, how Baringa supported them, and how change now needs to come from the wider industry.
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Wonder Woman doesn’t exist…
Olena Isaieva is happy to admit she is no Wonder Woman. It’s not possible to do everything by yourself, and you shouldn’t try. Our Director in Commodities and Energy Trading in Switzerland credits a strong support system with the success and fulfilment she enjoys, both in her personal life and career. Read on to find out how she is using her own experiences as a woman in male-dominated environments, to support and encourage others at Baringa.
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Freeing the chameleon
From the covert world of law enforcement and intelligence to time in consulting firms big and small, James Hampshire has done his fair share of shape-shifting to fit in. However, following a revelatory diagnosis, James explains how it was time to let go of the mask and reveal his true self.
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Listening, learning and reflecting together
Sagar Shah, expert in Financial Services, is a first-generation immigrant. Read on to discover how he has challenged the code in various aspects throughout his life and how he feels about bringing his true self to work at Baringa.
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Be a codebreaker
Naeem Randeree, Government expert, shares his experience of two vastly different cultures, how they helped him adapt to different situations, how that was useful in his career and his hopes for the future of diversity, equality and inclusion at Baringa.
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Humanity, above all…
Shaheen Syed used to feel apprehensive of speaking up about the importance of her daily prayers. But during her time at Baringa she’s slowly overcome these fears and now understands the impact on her wellbeing of working for a company that recognises the requirements of her faith. Co-leading the Muslim Network has helped, as Shaheen, an expert in Baringa’s Digital and Technology Practice, talks about in this article.
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Creating flex to cross cultural divides
Throughout a long career in consulting, Martyn Smith knows he’s made mistakes along the way when it comes to bridging cross-cultural gaps. After much trial and error, Martyn talks about how taking the time to understand and enhance local values can create powerfully synergistic connections across our global Baringa family.
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No longer hiding my background
Amy Salmon, expert in Pharmaceuticals and Life Sciences, describes her emotional realisation that she was hiding her working-class roots and how Baringa’s new social mobility network is helping her on her journey to becoming more vocal about her background.
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My journey from fitting in to standing out…
Roxanne D’Souza, a Partner at Baringa talks about her journey from fitting in to standing out, why her diversity is her superpower, and how much she still has to learn about other people’s differences.
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Boundaries to protect myself and the way I work
Joel Loong, expert in Energy and Resources in Singapore discusses neurodiversity at work and championing your personal ways of working for success.
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The right cheerleaders at the right levels
Jasmin Jenkinson, expert in Energy and Resources, talks on disclosing sexuality at work and how Baringa has grown and how it can continue to champion authenticity.
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Aspiring to be me, not one of many
Tyrone Salami explores the challenges of assimilating in the workplace as a Black male, highlighting the gap between authenticity and conformity.
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Chris Nott on social mobility: hiring people, not profiles
Chris Nott, Partner in Financial Services in Australia, discusses the importance of hiring a person, not a social background and how Baringa has evolved over 15 years.
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Anneka Sheikh: faith, gender, and ethnicity
Anneka Sheikh, Senior Vetting and Screening Advisor, discusses being of faith, female and an ethnic minority, and the experiences she's faced in her career and at Baringa.
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Danny Lin: a unique voice in Leadership
Danny Lin, Partner in Supply Chain and Procurement US, shares his experience hailing from an ethnic minority, and being an introvert in an extroverted culture.
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