Daniel Pitcher
Expert in Customer and Digital

Contact Daniel
"I am passionate about the intersection of customer experience and emerging technology. Organisations which focus relentlessly on what their customers need and harness the power of technology achieve better business outcomes. I work across industries to help organisations respond to this pace of change and deliver impact in what they do."
At a glance:
Joined Baringa in
2021
Works across
Specialist in Customer and Digital, working across a variety of induatries including TMT, Consumer Products and Retail, Financial Services and Insurance
Favourite book
My favourite book is the Innovator’s Dilemma by Clayton Christensen – and I spend a lot of my time with clients helping them to respond to disruption and innovation in market
In detail:
Dan joined Baringa in 2021 to support the growth of the Customer team. He has a broad background delivering growth and improvements across customer facing functions (marketing, sales and service). He is equally comfortable defining customer strategy alongside delivering market leading customer change.
Dan has also been on the forefront of the application of AI and other emerging technologies to improve customer and employee experience. He has built partnerships with leading technology vendors who are delivering transformative change and advised clients on how best to approach this change sustainably and profitably.
Outside of work Dan enjoys spending time with his two young children, running and reading widely.
Insights

How to get AI in customer service right
Discover how to maximise commercial, customer and colleagues value from AI in customer service. Our practical tips show you how to develop AI-enabled service that sets your organisation apart in all the right ways.
Read moreIs digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?