Malik Ajani Jr
Expert in Pricing and Commercial Profitability Growth
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Contact Malik
"I love helping my clients unlock commercial profit by up to 8% incremental EBITDA in year 1 without a large CAPEX investment using the power of pricing and commercial excellence. Often my team and I use the power of data analytics including AI to not just identify profit pools, but also help clients realise this profit at pace."
At a glance:
Joined Baringa in
2024
Works across
Pricing and commercial excellence from strategy through to execution across sectors such as energy, manufacturing, telecom, software, medtech, financial services and others
A surprising fact about yourself
I’ve lived and worked at least 5 years in 3 continents – North America, Europe and Asia. This has given me the wonderful opportunity to appreciate diversity of communities, cultures, businesses and governments.
In detail:
With over 10 years of experience helping clients improve profitability through pricing and commercial excellence, Malik believes very strongly in the balance of data - both qualitative and quantitative - to help leaders and teams drive change and profitable growth.
He is excited to see how AI will help him and his clients move forward even faster – what once took months will take weeks and soon, what took weeks will take just days.
Malik draws energy from the diversity of thinking of his clients and team members, all gravitating around a common goal to help drive sustainable, commercial profit improvement.
Outside of work, Malik also volunteers his time as a social worker helping families in need. Working with them to think through plans, how to help themselves by accessing experts willing to provide guidance and best use the public and private services available to help them help themselves.
Insights
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Unlocking the power of intelligent pricing technologies and commercial capabilities
Baringa researched pricing and profitability with over 60 firms in energy services to assess their experiences, adaptations, and future needs.
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