Michael Lee
Partner, expert in Data, Analytics and AI
Contact Michael
"Getting to grips with data and harnessing it to your advantage underpins modern business. It’s fundamental for understanding customers, personalising products and monitoring risks. More and more, the ability to synthesise data from all possible sources, and to uncover insights within that data will be the marker of success."
At a glance:
Joined Baringa in
2018
Works across
Data, analytics, AI
Favourite place
California – for inspiring landscapes like Big Sur and Lake Tahoe, and forward-thinking culture
In detail:
Michael is a Partner in Baringa’s Data, Analytics and Artificial Intelligence (AI) practice. Prior to joining Baringa, he held senior leadership roles for large global software and management consulting firms, and academic positions at Oxford and Cambridge. As a postdoctoral research fellow and consultant, he applied his maths, data science and machine learning expertise to challenges for BP, Tetra Pak, FMCG brands and retailers. Michael moved from academia to consultancy to look beyond specific research topics and to drive large-scale impact for some of the world’s biggest businesses.
Michael has spent the last 20 years helping organisations improve with the use of analytics, mathematical modelling, machine learning and AI. He brings together disparate sources of data, interrogates and makes sense of them, and then sees where he can apply automation, AI or machine learning to drive better performance for his clients. There’s no real limit to the ranges of challenges he encounters – wherever there’s data, he can make his mark – operations, risk, regulatory, strategy. He works across multiple industries too, he’s tackled challenges for global firms in banking, insurance, telecoms, retail, manufacturing, pharmaceuticals, energy and major government departments.
Michael loves collaborating with multidisciplinary teams to identify and deliver data and machine intelligence that delivers greater insights, defines new strategies, and drives better performance. For Michael, it’s crucial to gather views on his client’s challenges from all angles – from customers, internal teams and third parties. In doing so he can see where best to apply the data tools at his disposal. He’s a firm believer in the power of smart data strategies to improve services and experiences for people. In recent projects he’s teamed up with customer experience, digital strategy and technology teams to deliver better services for vulnerable consumers.
Outside work, Michael is married and a father to two young boys who he helps explore the many and varied adventure parks of London, and the countryside beyond. He plays football to keep in shape and gets into town to catch a play or performance when time and family responsibilities allow!
Recent publications:
Are digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?