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"We overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t be lulled into inaction."

Bill Gates

At a glance:

Joined Baringa in
Jan 2022 (on my birthday!)  

Works across
Growth and Digital Strategy  

What job would you be doing in another life?
A ski instructor – I love being out in the mountains to switch off and enjoy helping people improve their skiing

In detail:

Sam leads Baringa’s Growth Strategy team. He specialises in helping businesses shape their future, increase their revenues and grow their market share. He brings hands on experience of launching businesses, entering new markets, and setting up functions to thrive on digital’s potential.

Sam has worked across industries including Energy & Utilities, Consumer Goods & Retail and Banking always staying close to his customer's customer.

Sam loves the great outdoors and spends much of his time (and money) on DIY home renovations– a seemingly never-ending task!

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