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"In an era where innovation accelerates at breakneck speed, choosing the right third-parties to partner with is crucial. Procurement and commercial functions play a pivotal role in delivering transformations—not just in identifying and sourcing the right partners, but also in cultivating relationships and building an environment to deliver lasting value. Success means building the culture and collaborative environment that turns innovation into sustained impact."

At a glance:

Joined Baringa in
2017

Works across
Government, Consumer Goods, Telecommunications, Utilities and Financial Services 

What job would you be doing in another life?

I love music and did a lot of radio and broadcast production in university, so something in that space

In detail:

Sameer joined Baringa in 2017 and specialises in delivering complex enterprise transformations where success depends on the right third-party partnerships. Examples of Sameer’s work includes; delivering industry-defining alliancing models in Utilities, shaping turnkey solutions in Telecommunications, deploying global shared services capabilities in Consumer Goods, and overseeing critical technology upgrades for national infrastructure in Government. 

Sameer is a firm believer that no organisation can succeed alone. In an era of rapid innovation, competitive advantage belongs to those who build and manage ecosystems of partners that drive real impact. He is passionate about ensuring that organisations don’t just adopt new technologies like AI—but strategically harness them to unlock tangible value.  

What drives Sameer is transforming how businesses collaborate with their suppliers—not just to get deals done, but to create lasting, high-value partnerships that fuel growth, innovation, and meaningful outcomes for customers and citizens alike.

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