How utilities can transform the customer experience with AI
The utility landscape is being redrawn before our eyes. Tomorrow's utility leaders will be defined by their ability to harness AI while maintaining an unwavering customer focus. Discover the most promising use cases for AI and GenAI implementations, along with four essential principles for maximising their potential.
Our Insights

Navigating AI governance for energy companies: why a holistic enterprise model is key to compliance
As energy companies increasingly look to explore and adopt artificial intelligence (AI) as a major enabler of their strategy, discover Baringa’s recommendations for approaching the challenge and harnessing the power of AI, while ensuring compliance and mitigating risk.
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Scaling Gen AI: how to steer your organisation to long-term success
As organisations look to scale generative AI and maximise value from this transformative technology, the whole leadership team needs to be involved to drive sustainable success. Here are three priorities to set you on track.
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Data centre market scanning report
The rapid growth of demand for AI, alongside the accelerating rate of data centre deployment is increasing competition for suitable locations, highlighting the need for a deeper understanding of data centre dynamics across both well-established and emerging markets.
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Unlocking the power of intelligent pricing technologies and commercial capabilities
Baringa researched pricing and profitability with over 60 firms in energy services to assess their experiences, adaptations, and future needs.
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Data-driven decarbonisation: how analytics and AI are supporting the energy transition
Data and AI are key to enabling mass-market decarbonisation. From standardisation to sharing, everyone has a role in ensuring their approach delivers industry-wide benefits alongside individual competitive advantages.
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How do commodity trading organisations become AI future-ready?
Commodity traders are incentivised to adopt AI, but face challenges with legacy integration
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Electricity network operator: securing critical national infrastructure with hybrid defences
Breaking new ground with a hybrid security approach.
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Using AI to manage applications for connecting low-carbon devices
With growing calls for processes to be standardised, Baringa and Energy Networks Association (ENA) came together to develop and launch the first central industry platform to transform the way registrations for low-carbon devices are managed.
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Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?